Nike Inc. Company Profile Research Paper Example | Topics and Well Written Essays - 1000 words

Nike Inc. Company Profile - Research Paper ExampleIn total Nike has oer 300 stores worldwide excluding independent distributors, dealers and whole sellers. (Shareholders Report, 2010)Nike Incorporation popularly known as Nike is a ground forces based worlds largest manufacturing company, formed in 1968, of sports apparel, shoes and accessories having mammoth 67% share in international market. Indeed, the company has become a pioneer designer, producer and seller of, primarily, sportswear, equipment, bags, and athletic footwear products. The international player supplies it products in 180 nations having 323 stores outside USA and has been actively participating in promotion of showy and leisure activities, since its very inception. Nike recorded phenomenal growth during 1970s and 1980s because of sound business strategies and practices of its study strategic planners. Indeed, the major reason behind Nikes phenomenal success is focus on reference and excellent marketing that pers uaded the customers to switch toward Nikes premium brands. (Shareholders Report, 2010)Since, Nike has been operational in over 180 nations, it has assiduous highly educated, experienced and professional personnel who administer, manage and control entire production and supply chain. The get on consists of 10 independent Directors and one outside director who is not independent. The Chairman of company is Philip H. Knight, piece Mark G. Parker enjoys the responsibility of President and Chief Executive Officer (CEO). Here is the list that includes names of entirely 13 top managers. (Shareholders Report, 2010)To become worlds leading supplier of sports apparel, equipment, shoes and related accessories by producing and selling top quality premium products across the globe. To value our customers so that they receive satisfaction from our want-satisfying best quality and durable branded