Events Essay Example | Topics and Well Written Essays - 1000 words

Occasions - Essay Example Frequently the military or the paramedics would step in and, with the guide of volunteers, manage the circumstance on a specially appointed premise. Be that as it may, the disrupted and unsystematic nature of these endeavors would prompt not exactly good reaction to the occasion. It is just in ongoing decades that composed and restrictive government organizations were set up to forestall and oversee startling crises. It is with the development of FEMA (Federal Emergency Management Agency) in 1979 that the country had a different government body for handling crises. Before that, even in the three decades following the Second World War, the way to deal with crisis occasions was piecemeal and approximately organized. Be that as it may, regardless of enabling FEMA with vital optional forces during emergency circumstances, just as giving it adequate assets for gathering assets, the organization has not satisfied hopes. In over three many years of FEMA’s presence, the country has se en a decent amount of cataclysmic events. Be that as it may, regularly FEMA has been discovered needing in its fitness and execution of forecast, avoidance and help tasks. Two occasions specifically stand apart as incredible exercises for the office - Hurricane Andrew of 1992 and Hurricane Katrina of 2005. These two occasions uncovered the highly sensitive situation the board in the United States. They assumed a critical job in forming the field of Emergency Management resulting to the occasion. Medicinal measures were taken to rebuild related organizations and faculty groups dependent on the disappointments experienced during the two occasions. Tropical storm Andrew hit the South Eastern shoreline of the United States (specifically the conditions of Florida and Louisiana) in August of 1992. Ground-breaking hurricane storms over the speed of 170 miles for every hour caused devastation in the locale. It evacuated many trees, tossed off track open offices, disturbed media transmission , made open transportation unviable and above all, uprooted countless individuals from their homes. In the repercussions of the tropical storm, a fourth of a million residents were left destitute. Their homes were either pulverized by the tropical storm or left immersed by flooding. FEMA was scrutinized from all plots for neglecting to envision the power of the tropical storm just as having the option to empty helpless networks to more secure places ahead of time. It in the long run took the appearance of units of warriors from the National Guard to in part manage the circumstance. The National Academy of Public Administration arranged a nitty gritty report on the occasion named ‘Coping with Catastrophe’. This report laid out different weaknesses of FEMA and the way in which it approached its assigned work. One of the results of this request is the formation of the Emergency Preparedness and Response Directorate. However, these changes would end up being lacking, as the fiascos encompassing Hurricane Katrina of 2005 would appear. Storm Katrina hit the Gulf Coast locale of the United States in August 2005. FEMA’s expectation of the beginning of the tropical storm was genuinely precise, and it situated reaction work force in the defenseless locales early. Yet, where FEMA failed is in not engaging the work force with assets and direct access to the influenced populace. The insufficiency of the reaction work force was demonstrated by the way that inside three days of the beginning of the Hurricane, the National Guard troops were by and by squeezed into administration. New Orleans

Using the Spanish Word Bien

Utilizing the Spanish Word Bien Bien is frequently utilized as a verb modifier having good intentions (i.e., in a decent way) in spite of the fact that in a more adaptable manner than the English word. Bien likewise can be a thing whose implications incorporate goodness and resource. Here are a few instances of where well is a decent interpretation for bien: Raquel cree que canta bien. Raquel thinks she sings well. Un alimento bien cocinado puede contaminarse si tiene contacto con carnes crudas. A very much prepared food can get spoiled on the off chance that it has contact with half-cooked meats. Aprende bien las reglas de manejar. Learn well the standards of driving. Mi bebe duerme bien. My child rests soundly. No entiendo bien tu pregunta. I dont comprehend your inquiry well. Bien regularly conveys the possibility of something occuring accurately, adequately or to an incredible degree: No puede reparar bien mi coche. He cannot fix my vehicle effectively. Lloviã ³ bien hasta enero y despuã ©s se cortã ³. It came down a ton until January and afterward it halted. La computadora no me funciona bien. The PC doesnt work directly for me. Se sentir en casa con la comida deliciosa y las bebidas bien frã ­as. You will feel comfortable with the tasty food and all around chilled drinks. No estoy seguro de haber descargado bien el programming. Im not certain the product was downloaded appropriately. La pelã ­cula est bien divertida y no tiene mensajes de doble sentido. The film is very fun and doesnt have blended messages. Regularly with estar (and now and again different action words), bien is now and then interpreted as a positive descriptor that changes with setting: Estuvo muy bien el desayuno. The morning meal tasted incredible. Estoy bien hoy. Im feeling great today. Ests bien en tu foto de Facebook. You look great in your Facebook photograph. Todos estamos bien. Were all fine. Todo est bien. Everythings OK. Te est bien la camisa. The shirt looks great on you. As an interposition, bien can have a correspondingly positive significance. For instance, fans at a games setting may yell  ¡Bien! as a method of saying Good employment! As a thing, el bien can mean goodness or something comparative: El mundo est plagado de gente que no hace el bien. The world is tormented by individuals who dont make the best choice. La à ©tica, por definiciã ³n, busca el bien. Morals, by definition, searches for the great. In money related issues, el bien can allude to different kinds of advantages or merchandise. For instance, un bien substantial is an unmistakable resource, and bienes raã ­ces alludes to land.

Ten Reasons You Might Want to Create a Random Name

Ten Reasons You Might Want to Create a Random Name Youre you, and youre quite happy that way. Why would you want to create a random name for anything or anyone or even for yourself? Its strange but true: you may well find the need to come up with a random name at some time in your life. Theres a good chance you have made your way to this article because youre in search of a random name for some specific reason, and its not because youre about to commit a crime at least, we hope not! The best way to find a random name is through a random name generator. Here are some of the reason you may want to come up with random names: Youre a writer You may have already decided on names for your leading men and leading ladies, but what about your supporting cast of characters? You cant call them all John Doe or Jane Doe. Looking at random names can help you come up with the perfect character name which you may not have ever considered on your own. You need a pen name There are a lot of reasons why writers choose to adopt a nom de plume. You could be writing on a controversial subject and want to avoid getting hate-mail from those who dont agree with you, or you could be writing in several genres and want your readers to associate different author names with each of these. Whatever you reasons, a random name may be just what you need. You need an online persona Participating in online forums and discussions is an innocent activity, but all too many people find they are targeted by trolls or stalked by sickos who make scary threats. Whether they are actually able to deliver on these is questionable, but it can be scary when youre using your real name. They could track you down on social media and find out where you work or even find ways to trace your physical address. Are you scared yet? Use an online name instead. You dont want to give away any personal information So many websites require signup details including your name and email address. Before you know it, youre receiving spam from people wanting to sell you fake pharmaceuticals and goodness knows what else. Although reputable sites do try to keep your details private, that information could be hacked. The results could include identity theft, so its no wonder that many choose fake names for website signups. Testing things out When you need good test data, using your own or someone elses information could result in some very real hassles for you. The solution? A fake identity that you use just to check that everything works as it should. Getting naming ideas for babies or pets Although most of us have ideas about what wed like to name our kids, our partners may not agree. If you need an alternative, random names could present you with some new ideas you hadnt previously considered. As for pets well, any idea is better than no idea, right? Your given name is difficult Have you ever dealt with clients in China? Youll find that theyve all got names like Vicky and Simon. Are they hiding there real names for devious reasons? No, they are being courteous. They understand that you may have trouble pronouncing their names, and have chosen something youll find easier to identify with. A fake name to hide a crummy real name We cant overlook stage names in this list of reasons for adopting or using a random name. If your name is Chris Crummey, it may seem that stardom will forever be beyond you. If you were to achieve fame despite your moniker, the jokes would be intolerable. Thats why Chris Crummey of the rock band Deep Purple chose the stage name Chris Curtis. Its way less crummy (with apologies to Chris). Your names taken Performing arts guilds are all too ready to take up cudgels against those who seek fame under the name of an existing member. Have you ever wondered what the J stands for in the name Michael J. Fox? It stands for nothing. Its just there because another, less famous actor with a guild membership was already named Michael Fox. But what if your name already matches that of a famous person? You might not want to be associated with the singer Michael Jackson just because thats your name. A random name might suit you better. You just like the sound of it Sometimes its just nice to have a name on hand that you use from time to time because you like the sound of it. Your parents ended up naming you, but if you could name yourself, what would that be? Going through a list of random names can help you pick the name you would have chosen for yourself. (Photo courtesy of Jack Dorsey)

Sustainability Royal Dutch Shell Essay - 6614 Words

Table of Contents Page 1. Executive Summary2 2. Introduction3 3. Definition of Sustainability†¦Ã¢â‚¬ ¦.3 4. An Overview of Sustainability †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦4 5. Shell’s Strategic Approach to Sustainability6 6. Literature focusing three sustainable issues9 7. Theory/Models used to evaluate Shell’s response to sustainability12 8. Recommendation on What Shell could do to become a sustainable business14 9. Conclusion15 10. References 17 Executive Summary Sustainability in companies is a broad subject. In order†¦show more content†¦Shell’s sustainable development strategy takes a long term and short term approach which ensures that economics, environment and social considerations are implemented within its decision making process (Report2010, 2010). This report will define sustainability, give an overview of sustainability, discuss Shell’s strategic approach to sustainability, review three sustainable issues, discuss theories and models used to evaluate Shell’s response to sustainability, recommend what Shell could do to become a sustainable business and lastly will draw its conclusion. Definition of Sustainability The introduction of the term â€Å"sustainable† into the political language came about in a report titled â€Å"The limits to growth† in 1972 by the Club of Rome. Club of Rome was an international association which consisted of scientists, business executives, public officials and scholars. â€Å"Sustainable† is defined by the writers as a model of output that represents a sustainable world system which does not have a dynamic collapse. It is able to meet the basic material requirements that are needed by the environment (Meadows et al, 1972). However, the term â€Å"sustainability† has several definitions. One, being the ability of people and organisations to preserve the remaining natural resources and use these resources wisely in order to sustain an environmentally healthy future. TheShow MoreRelatedMultinational Companies and Their Social Responsibilities (Α Case Study of Shell, Nigeria)15078 Words   |  61 PagesCHAPTER TWO 2.0 AN OVERVIEW OF SHELL DEVELOPMENT COMPANY IN NIGERIA 2.1 Introduction This chapter will provide basic knowledge of Shell Nigeria Oil Company and its operation in Nigeria, in particular regarding its ethics, performance, social involvement, contribution to national income and its contribution to keeping the environment green. Since the Rio Conference of 1992 the code of conduct for all extractive industries including crude oil mining companies has underlined the following principlesRead MoreGlobal Success Of The Royal Dutch Shell Company Essay1758 Words   |  8 PagesIntroduction Increased global success of the Royal Dutch Shell Company in the majority of emerging markets highlights the potential for consequent success within the US market. The need for expansion into the North American market remains crucial in facilitating overall business growth within a strong economy characterized by high levels of competition (Szulczyk McCarl, 2010). The decision to invest abroad by a company provides benefits to the company and the host country. However, the foreignRead MoreDescription Of Royal Dutch Shell Plc1229 Words   |  5 Pages(a) Description of Royal Dutch Shell plc Royal Dutch Shell plc is a public limited company registered in England and Wales and headquartered in The Hague, the Netherlands. It has three business segments: upstream, downstream and corporate. Upstream: focus on exploration for new liquids and natural gas reserves and on developing major new projects. Downstream: focus on turning crude oil into a range of refined products for domestic, industrial and transport use. [1]Shell’s major focus on need toRead MoreThe Impact Of Oil Price Volatility On The Strategy Of Royal Shell Oil Plc2259 Words   |  10 PagesCritical evaluation of the impact of oil price volatility on the strategy of ROYAL SHELL OIL PLC. INTRODUCTION Royal Shell plc incorporates a group of global energy and petrochemical companies with its headquarters in The Hague, the Netherlands and its parent company is the Royal Dutch Shell plc, which is incorporated in England and Wales. Its current CEO is Ben van Beurden. Royal Shell Plc is chosen for this analysis because of its structured decision to balance growth with returns and its boldRead MoreNigerian Development : The Face Of Oil Extraction And How Mncs Such As Shell Essay1593 Words   |  7 Pageseconomically marginalized region. A significant impetus of these tumultuous changes has been multinational oil corporations like Shell that have been extracting oil in Nigeria since 1956. This paper seeks to examine Nigerian development in the face of oil extraction and how MNCs such as Shell have played a role in the country’s development. I will argue that MNCs, specifically Shell, have had an adverse effect on development within Nigeria as a result of oil extraction and the establishment of dependencyRead MoreRoyal Dutch Shell ( Shell )1798 Words   |  8 PagesRoyal Dutch Shell (Shell) is a multinational oil and gas corporation. Founded in 1907 (Who We Are 2016) Royal Dutch Shell has been a leading member of the oil and gas industry for many years, and as of 2015 is ranked sixth in the world. Shell, along with many other oil and gas companies, has been criticised greatly for their social performance regarding their fulfilment of society’s expectations. Shell has been put under the microscope for their work both for and against the environment. IssuesRead MoreSi Report Case Study Royal Dutch Shell2794 Words   |  12 PagesROYAL DUTCH SHELL Royal Dutch Shell (Shell) is a worldwide group of oil, gas and petrochemical companies that explores for, produces and trades in a range of energy resources. Royal Dutch Shell also has a broad portfolio of hydrogen, biofuels, wind and solar power interests, and also provides consultancy and technical services as well as research and development expertise to the energy industry. Royal Dutch Shell is active in more than 130 countries and territories, and employs 108,000 people worldwideRead MoreSi Report Case Study Royal Dutch Shell2804 Words   |  12 PagesROYAL DUTCH SHELL Royal Dutch Shell (Shell) is a worldwide group of oil, gas and petrochemical companies that explores for, produces and trades in a range of energy resources. Royal Dutch Shell also has a broad portfolio of hydrogen, biofuels, wind and solar power interests, and also provides consultancy and technical services as well as research and development expertise to the energy industry. Royal Dutch Shell is active in more than 130 countries and territories, and employs 108,000 people worldwideRead MoreMonitoring System Sustainable Enterprise Sustainability3526 Words   |  15 PagesSustainable enterprise LB5203 Monitoring System Sustainable Enterprise Sustainability The Royal Dutch Shell â€Å"SHELL† Lecturer: Dr. Ian Kirkwood Student: Saroj Maharjan Student ID: 12891916 Due date: 17th of September 2014 â€Æ' Introduction This article describes the relevant monitoring system to monitor the sustainability of the business. It is very important to all businesses to regularly measure their sustainability comes from the people, planet and profit perspective, making operationsRead MoreStrategic Management of Royal Dutch Shell3869 Words   |  16 PagesStrategic Management of Royal Dutch Shell Royal Dutch Shell, more commonly referred to as just Shell is one of the global giants in the oil and gas business industry. Its operations involve not only exploration and production but also distribution and marketing, refining, power generation and petrochemicals. The companys registered office exists in London, United Kingdom with its primarily listed on the London Stock Exchange (and is a constituent of FTSE 100 index) while its headquarters and

Substance Abuse and Depression - Free Essay Example

Sample details Pages: 3 Words: 821 Downloads: 5 Date added: 2019/04/15 Category Psychology Essay Level High school Tags: Depression Essay Did you like this example? Emotions like sorrow and hopelessness are a normal part of the universal human experience. There are many cases in which young adults develop depression at a young age, and depression can come in many different forms, such as feelings/emotions and/or actions. Its normal to feel stressed or overwhelmed, but it sometimes leads people to do things that arent right. Don’t waste time! Our writers will create an original "Substance Abuse and Depression" essay for you Create order What are the impacts of depression and what consequences does it lead to? The impact depression has on individuals is they feel hopeless and even worthless. When people go through terrible scenarios in their lives, for example, losing a loved one, they feel like they dont have a purpose in life. The signs of depression are often unnoticed, but sometimes people start noticing changes in the affected people. The signs are lack of communication, not wanting to engage with others, and not participating in daily activities. Depression also contributes to students not doing well in school and poor attendance (Counseling Psychological Services). Its difficult for some young adults to focus on schoolwork and do well because they think they arent capable enough. Having family problems can also lead to depression. Divorce, drugs and alcohol, deportation, and abuse are some of the major causes of depression. Depression has many consequences, including leading to self harm. Often times self harm is referred to as a mental illness. Researchers say, individuals use methods like cutting themselves with a knife, pull hair out, and pick at wounds to prevent healing (NAMI). Another way depression leads to self harm is stated, eating disorders have the highest mortality rate of any mental illness.(ANAD). Eating disorders are categorized as self harm because, individuals are harming themselves by not giving the body the nutrients it needs in order to survive. One of the common facts that supports that is also the body image, how the person feels about themselves. Sometimes individuals will substitute meals for eating ice or simply not eat at all. Furthermore eating disorders also leads to weight loss, most of the time this means the individual is unhealthy and are trying to lose weight perilously. Depre ssion can affect individuals way of eating, for example eating at a fast rate, eating way too much, not knowing their limit, or forced vomiting after eating. Studies say people feeling depressed abuse the alcohol and drug use to change their mood, not feel guilt, and or despair (PSYCOM). Due to this common factor that depression leads to is also a big part of self harm. The usage of drugs can be a relief for most individuals, when dealing with depression. When depression is playing a big role in someones life they need to find the best way out in order to not feel that way anymore. For most people the usage of drugs help them maintain the same effect constantly. Therefore the drug and alcohol addictions individuals have arent addictions anymore, they are often mostly referred as use disorders(PSYCOM). The ultimate consequence depression has on individuals is committing suicide or having suicidal thoughts. Studies say, with an estimate that up to 60 percent of people who commit suicide have major depression. (verywellmind) Most times the affected people dont say whats going on in their life, they also many be lost in their own thoughts that may lead to overthinking serval things. Cases that have been shown about individuals that have the mindset of suicide have shown: mood swings that are drastic, risky behaviors or aggressiveness, and deep depression that affects their daily behavior. Suicide has been the biggest type of self- harm people to do to themselves due to depression, also due to non- treatable methods. Despite being given a diagnosis of depression, it is often hard to treat and uncontrollable at times. Depression has many impacts and consequences on peoples life. In addition to the impacts that depression has on individuals, the symptoms or signs can go many ways because everyone reacts differently to depression. Depression can lead to feelings of hopelessness or worthlessness, as well as drug or other substance abuse, and self harm including suicide. Although depression has many impacts and consequences, people should be able to treat it the right way and give more attention to those affected with depression. Works Cited Depression. Opposing Viewpoints Online Collection, Gale, 2018. Opposing Viewpoints in Context,https://link.galegroup.com/apps/doc/PC3010999281/OVIC?u=forestgrsid=OVICxid=06668022. Accessed 26 Nov. 2018. Time Management and Procrastination, caps.ucsc.edu/resources/depression.html. NAMI. NAMI: National Alliance on Mental Illness, www.nami.org/Learn-More/Mental-Health-Conditions/Related-Conditions/Self-harm. Eating Disorder Statistics National Association of Anorexia Nervosa and Associated Disorders. National Association of Anorexia Nervosa and Associated Disorders, www.anad.org/education-and-awareness/about-eating-disorders/eating-disorders-statistics/. Substance Abuse and Depression: A Dangerous Downward-Spiral. PsyCom.net Mental Health Treatment Resource Since 1986, www.psycom.net/depression-substance-abuse. Holmes, Leonard. Has the Rate of Suicide in the U.S. Risen? Verywell Mind, Dotdash, www.verywellmind.com/suicide-rates-overstated-in-people-with-depression-2330503.

Cyber Security Security And Security - 1880 Words

CYBER SECURITY: Cyber Security also called computer security and IT security, is the assurance of data from theft or any harm to the gadget, the product and information stored on hardware. It incorporates controlling physical access to the equipment and additionally ensuring against code or data injection or via network access. The field is of developing significance because of the expanding dependence of PC frameworks in most societies. Computer frameworks now incorporate a wide assortment of keen gadgets, including cell phones, TVs and little gadgets as a major aspect of the Internet of Things – and systems incorporate the Internet and private information systems, as well as Bluetooth, Wi-Fi and different remote system.†¦show more content†¦Distributed denial of service is hard to block. Due to much traffic, system could not tolerate the unacceptable requests from different machines. A single user is attacked from the number of attackers. The millions of requests force the computer to shut down. The main purpose of denial of service is to disturb business of specific organization. The normal work is effected such as make server unavailable to its regular users. A single blockage of an IP address could not stop the attack. Direct – access attacks: If attacker have physical access to victim computer could easily copy information from it. An unauthorized user can change coding of operating system to bypass the security check, they could install malware, worms, or harmful viruses. Though system is secured by standard security, they could be able to boot computer using another working programs for boot the system using bootable USB drive or CD-ROM. Trusted platform module or disk encryption are developed to prevent direct-access attacks. Eavesdropping: Eavesdropping is the unapproved real-time interception of a private transmission, for example, a telephone call, text, video conferencing and fax transmission. The term eavesdrop gets from the act of really remaining under the roof of a house, listening to discussions inside. Eavesdropping is very easy to perform with IP-based calls as compare to TDM-basedShow MoreRelatedCyber Security Case Analysis961 Words   |  4 Pagespeople and policy and the perspective attach vectors, an impact assessment was completed and counter measures identified. The counter measures also addressed the areas of current weaknesses and emerging weaknesses in hopes to maintain a strong cyber security posture. For current technology vulnerability the outdated antivirus was used an example that pertains to all corporations to include Yahoo!, where malware can be introduced into the companies system. The attack vector for this vulnerabilityRead MoreAustralian Cyber Security Case Study1179 Words   |  5 Pagesactivities, it is expected that the degree of cyber security in Australia will be ameliorated to a great extent. The preceding sentiment is drawn from the premise that the collaboration of different parties helps create more adept and robust strategies as compared to if the government only would be involved in the process. Apart from the political influences discussed in the preceding sections, the Australian government has created an Australian Cyber Security Center (ACSC). The agency is meant to connectRead MoreSecurity Plan For Cyber Security1496 Words   |  6 Pagesproportions being allocated to relevant cyber defence mediums which have been ongoing since 2007. Table 2.2 illustrates Estonian cyber defence strategies 2007 – 2010. 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Introduction Vehicular networks consist of in-vehicle networksRead MoreComputer Security and Cyber Security612 Words   |  3 Pagesinformation protected? How does this affect the average person? This is where cyber security comes into to play. Cyber security, in a nut shell, is the attempt to stop any person from attaining information via cyberspace that they are not supposed to have access to. Cyber security professionals’ work day after day trying to combat these threats against our information and in some cases our lives. The biggest issue with Cyber security is that it is always evolving. As soon as one issue is fixed, a personRead MoreCyber Security And Internet Security Essay7416 Words   |  30 PagesThe term paper begins with a brief Introduction of CYBER SECURITY, This term paper is designed to give you information about vulnerabilities in CYBER SECURITY , Frameworks that get affected By CYBER SECURITY Measures to protect DATA SYSTEM in cyber security In the end it tells us about Various International Indian cyber security LAWS INTRODUCTION PC security, otherwise called cybersecurity or IT security, will be security connected to figuring gadgets, for example, PCs andRead MoreCyber Security3559 Words   |  15 PagesCYBER SECURITY INTRODUCTION It is also known as â€Å"Computer Security or IT security†. It is applied to the security of computer, computer network and the data stored and transmitted over them. 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Findings in manuscriptsRead MoreCyber Security And The Department Of Homeland Security3262 Words   |  14 Pagesmemo is being addressed to you on the basis that the foreign policy issue that is threats to cyber security is of interest to the Department of Homeland Security. In brief explanation of the issue at hand, it can be concluded that the major foreign policy problem of cyber security threats has created and will continue to create imitate danger to the United States of America. The act of breaching the security sustained around private networks has become renowned as a type of terrorism, one that hasRead MoreCyber Security And The Future Of National Security1913 Words   |  8 PagesTOBIAS BATTS SUBJECT: CYBER SECURITY AND THE FUTURE OF NATIONAL SECURITY DATE: 4/4/2016 EXECUTIVE SUMMARY: This memorandum is written to reveal the vulnerabilities of the current state of the United States’ cyber security. It will also specify policy options that can be taken in order to improve the current policy. Cyber security focuses on protecting computers, networks, databases, and programs from unauthorized access or change. Changes need to be made in cyber security as soon as possible if

Dimensions Culture International Marketing â€Myassignmenthelp.Com

Question: Discuss About The Dimensions Culture International Marketing? Answer: Introduction Cultural understanding are important determinant for organisational success. Several researchers have studies and analysed cross-cultures in order to develop their scopes and understand them in great details(Hofstede, Geert hofstede., 2010). Geert Hofstedes developed powerful theory enduring which depicted national cultures or their differences. His findings reflects a number of dimensions with six distinct parameters that was used to determine cultures of nations. Though his findings had significant implications for management of diversified cultures across countries it had been refuted by many. Professor Brendan McSweeney refuted his views depicting sets of sub-cultures that occupied nations(Yoo, 2011). The scope of the current analysis provides a detailed insight into the myths for national cultures. Analysis Geert Hofstedes conducted a study of national cultures on power distance, individualism, masculinity, uncertainty avoidance, long term orientation and indulgence. Countries across the world were rated and their individual scores were developed on basis of these parameters(McSweeney, The essentials of scholarship: A reply to Geert Hofstede, 2002). The study was a pioneer in the field of comprehensive cross-cultural studies. However, the study was based on several underlying assumptions hence had very little practical applicability. Professor Brendan McSweeney developed further on studies of Hofstede, stating that a nation comprises of various sub-cultures hence it is not possible to define cultures at a national level. He stated further that homogeneity amongst cultures of nations cannot exists and is only a myth(www.youtube.com, Retrieved on 17th September 2017). His development of subcultures were in connection to economic, political or historical influences. There were diversity am ongst various cultures within a country, hence accurate depiction of culture for a particular nation does not hold. He further added that Hofstedes view about national cultures were more theoretical in nature and had little practical application. He identified geographical differences within a country to be determining factors that affects cultures impacting an individual behaviors(Soares, 2007). Thus, he pointed out that national cultures can be signified as clusters of cub-culture that is obtained from individualistic norms. Conclusion Analysis of cultural views proposed by Geert Hofstedes and McSweeney states that the later had more compelling views which could be applied. McSweeneys views regarding national cultures are more practical and have been adopted by organizations and researchers for further studies. Reference Lists Hofstede, G. 2010. Geert hofstede. National cultural dimensions. Hofstede, G. 2010. 'Geert Hofstede.', National cultural dimensions. McSweeney, B. 2002. The essentials of scholarship: A reply to Geert Hofstede. Human relations, 55(11), 1363-1372. McSweeney, B. 2009. Dynamic diversity: variety and variation within countries. Organization Studies, 933-957. Soares, A. M. 2007. Hofstede's dimensions of culture in international marketing studies. . Journal of business research, 277-284. www.youtube.com. (Retrieved on 17th September 2017). McSweeney National Culture. https://www.youtube.com/watch?v=u_l84Dj2eXY. Yoo, B. D. (2011). Measuring Hofstede's five dimensions of cultural values at the individual level: Development and validation of CVSCALE. . Journal of International Consumer Marketing, 23(3-4), 193-2